Portfolio

Amanda Douvier

Customer Education & Product Learning Strategist

Designing scalable product learning, customer education, contextual support, and measurable learning systems for complex SaaS products and global audiences.

12+ yearsCustomer education, product learning, and instructional design
52%Higher conversion associated with Zillow Academy participation
30%Reduction in redundant Conversions API instructional content
Portrait of Amanda Douvier

About Me

Customer education and product learning strategy for complex SaaS products

I design learning experiences that help customers, sellers, and internal teams understand complex products, apply workflows with confidence, and connect learning to measurable business outcomes.

Scope

12+ years across customer education, SaaS onboarding, product adoption, sales enablement, certification, technical curriculum, and workflow support.

Current Focus

At Outreach, I design persona-based customer learning for AEs, XDRs, managers, and admins, with an emphasis on onboarding, first-value experiences, feature adoption, and workflow clarity.

Business Impact

At Zillow, I co-founded Zillow Academy and helped create education programs associated with a 52% lift in agent conversion and a 13% increase in work-with rate.

Technical Learning

At Pinterest, I partnered with PMM, Product, and Engineering to streamline advertiser education, redesign advanced learning paths, and simplify technical learning such as Conversions API training.

My approach is collaborative, strategic, and grounded in the learner experience: identify the real learning problem, shape the right solution, build clear and accessible content, and connect the work back to business needs.

How I Work

Strategy, systems, and impact

I approach learning as a product and business problem first, then design the clearest path from learner need to measurable outcome.

Diagnose the real problem

I use needs analysis, stakeholder input, workflow review, learner signals, and customer-facing insights to define the actual performance or product understanding gap.

Design for business outcomes

I connect learning decisions to outcomes such as adoption, onboarding clarity, confidence, conversion, workflow accuracy, and time to value.

Build scalable systems

I create reusable patterns, role-based paths, academy structures, SME partnership models, and governance practices that help learning scale beyond one-off content.

Measure and improve

I use engagement, completion, confidence, behavior signals, learner feedback, and business metrics to refine learning experiences over time.

Learning Ecosystem Strategy

From learning projects to scalable learning systems

I think about learning beyond individual courses or deliverables. Strong customer education and product learning programs need structure: clear audiences, scalable content patterns, stakeholder alignment, governance, and measurement.

Role-Based Architecture

I design learning around audience needs, product workflows, lifecycle moments, and skill progression so learners can find the right guidance at the right time.

Governance & Content Lifecycle

I create reusable structures, review models, and maintenance practices that help learning content stay accurate, accessible, and aligned to product and business changes.

Stakeholder & SME Model

I partner with Product, PMM, Engineering, Sales, CS, Legal, and subject matter experts to translate internal expertise into clear, usable learning experiences.

Measurement & Prioritization

I connect learning decisions to adoption, onboarding clarity, confidence, conversion, workflow accuracy, and time to value, then use those signals to prioritize and improve.

Work Samples & Projects

Work Samples & Projects

This portfolio includes publicly available work, generalized case studies, independent redesigns, and original learning samples. Some projects are based on work I contributed to at Zillow, Pinterest, and Outreach, and are shared for portfolio demonstration only. Company-specific details, internal data, proprietary workflows, gated lesson content, and confidential materials have been removed or generalized. All product names, trademarks, and branded materials remain the property of their respective owners.

The projects below are individual examples, but together they show how I approach learning strategy across a broader ecosystem: product education, customer education, measurement, workflow support, enablement, and scalable learning operations.

Professional Toolkit

Tools I use to design, build, and manage learning experiences

A scannable view of the platforms, authoring tools, design apps, AI tools, and collaboration systems I use across customer education and product learning work.

Show professional toolkitHide professional toolkitExpand the optional tool grid, filters, and search.

Absorb LMS

Learning management system

LMS

Adobe Audition

Audio editing

Design & Multimedia

Adobe Illustrator

Vector graphics and icon design

Design & Multimedia

Adobe InDesign

Layout and print design

Design & Multimedia

Adobe Photoshop

Image editing and optimization

Design & Multimedia

Adobe Premiere Pro

Video editing

Design & Multimedia

Articulate Rise 360

Responsive, web-based course builder

eLearning

Articulate Storyline 360

Advanced interactive eLearning authoring

eLearning

Asana

Project and workflow tracking

AI & Productivity

Atlassian Confluence

Team documentation and knowledge base

AI & Productivity

Atlassian Jira

Issue tracking and project planning

AI & Productivity

Camtasia

Screen recording and video editing

Design & Multimedia

Canva

Graphic design for presentations and course assets

Design & Multimedia

ChatGPT

Content generation, scriptwriting, scenario writing

AI & Productivity

Claude

AI-powered research and drafting

AI & Productivity

DeepSeek

Generative AI for content ideation and refinement

AI & Productivity

Docebo

Learning management system

LMS

Evolve

Responsive authoring with branching and simulations

eLearning

Figma

UI design, prototyping, and collaboration

Design & Multimedia

Google Workspace

Productivity suite for Docs, Sheets, Slides, and collaboration

AI & Productivity

Grammarly

Grammar and tone refinement

AI & Productivity

Highspot

Sales enablement and content management

AI & Productivity

Intellum

Learning management system

LMS

Microsoft 365

Productivity suite for Word, Excel, PowerPoint, and collaboration

AI & Productivity

Microsoft Teams

Chat, meetings, and file collaboration

AI & Productivity

Miro

Virtual whiteboard for journey mapping and collaboration

AI & Productivity

MURAL

Collaborative diagramming and brainstorming

AI & Productivity

NotebookLM

AI-enhanced knowledge synthesis and research

AI & Productivity

Salesforce

Customer education and sales alignment workflows

AI & Productivity

Skilljar

Learning management system

LMS

Slack

Team communication and collaboration

AI & Productivity

Smartsheet

Spreadsheet-style project management

AI & Productivity

Trello

Project and task management

AI & Productivity

Professional Certifications

Professional Certifications

I hold multiple professional certifications from the Association for Talent Development (ATD), including the ATD Master Instructional Designer™, Improving Human Performance, and Design Thinking and Rapid Prototyping for Instructional Design, demonstrating my expertise in developing impactful learning solutions and performance improvement strategies.

ATD Master Instructional Designer badge

ATD Master Instructional Designer™

Association for Talent Development (ATD)

The ATD Master Instructional Designer™ program is an advanced credential that covers the entire process of analysis, design, development, implementation, and evaluation of learning programs. It is designed for experienced instructional designers seeking to deepen their expertise and achieve mastery in instructional design, enabling them to create impactful learning solutions across various modalities.

Credential ID: fe8a0ff7-3d8b-4207-94d3-e976df3c29bb
View credential
Improving Human Performance certificate

Improving Human Performance

Association for Talent Development (ATD)

The Improving Human Performance certification focuses on enhancing performance with a systematic and results-based approach driven by business needs. Participants learn to apply analysis models to determine human performance gaps and outline strategies for addressing their root causes, aiming to improve employee productivity and organizational effectiveness.

Credential ID: 17f23e72-105a-4974-8221-593b4a3ad90f
Design Thinking and Rapid Prototyping for Instructional Design certificate

Design Thinking and Rapid Prototyping for Instructional Design

Association for Talent Development (ATD)

This certification explores the five phases of design thinking and helps instructional designers create iterative prototypes to deliver effective instructional design projects. Participants learn to leverage an iterative process and learner input for successful instructional design, enhancing their ability to develop user-centered learning experiences.

Credential ID: 21bcb33d-2dcd-4833-9c41-c3845299e26f

Let’s connect

I’m always interested in thoughtful conversations about customer education, product learning, contextual support, and learning strategy for complex SaaS products.