Portfolio
Amanda Douvier
Senior Instructional Designer & Product Learning Strategist
Architecting scalable SaaS learning systems, technical curriculum, product education, in-product guidance, and assessment strategies for complex products, role-based workflows, and global audiences.
12+ yearsCustomer education, product learning, and instructional design
52%Higher conversion associated with Zillow Academy participation
30%Reduction in redundant Conversions API instructional content
About Me
Instructional design, product learning, and scalable SaaS education
I translate complex products, technical workflows, and business goals into scalable learning systems, scenario-based experiences, performance support, and measurement approaches that improve adoption, engagement, and product understanding.
At Outreach, I design persona-based customer learning for AEs, XDRs, managers, and admins, with an emphasis on onboarding, first-value experiences, feature adoption, and workflow clarity.
At Zillow, I co-founded Zillow Academy and helped create education programs associated with a 52% lift in agent conversion and a 13% increase in work-with rate.
At Pinterest, I partnered with PMM, Product, and Engineering to streamline advertiser education, redesign advanced learning paths, and simplify technical learning such as Conversions API training.
My approach is collaborative, strategic, and grounded in the learner experience: identify the real learning problem, shape the right solution, build clear and accessible content, and connect the work back to business needs.
How I Work
Strategy, systems, and impact
I approach learning as a product and business problem first, then design the clearest path from learner need to measurable outcome.
Diagnose the real problem
I use needs analysis, stakeholder input, workflow review, learner signals, and customer-facing insights to define the actual performance or product understanding gap.
Design for business outcomes
I connect learning decisions to outcomes such as adoption, onboarding clarity, confidence, conversion, workflow accuracy, and time to value.
Build scalable systems
I create reusable patterns, role-based paths, academy structures, SME partnership models, and governance practices that help learning scale beyond one-off content.
Measure and improve
I use engagement, completion, confidence, behavior signals, learner feedback, and business metrics to refine learning experiences over time.
Learning Ecosystem Strategy
From learning projects to scalable learning systems
I think about learning beyond individual courses or deliverables. Strong customer education and product learning programs need structure: clear audiences, scalable content patterns, stakeholder alignment, governance, and measurement.
Role-Based Architecture
I design learning around audience needs, product workflows, lifecycle moments, and skill progression so learners can find the right guidance at the right time.
Governance & Content Lifecycle
I create reusable structures, review models, and maintenance practices that help learning content stay accurate, accessible, and aligned to product and business changes.
Stakeholder & SME Model
I partner with Product, PMM, Engineering, Sales, CS, Legal, and subject matter experts to translate internal expertise into clear, usable learning experiences.
Measurement & Prioritization
I connect learning decisions to adoption, onboarding clarity, confidence, conversion, workflow accuracy, and time to value, then use those signals to prioritize and improve.
Work Samples & Projects
Work Samples & Projects
This portfolio includes publicly available work, generalized case studies, independent redesigns, and original learning samples. Some projects are based on work I contributed to at Zillow, Pinterest, and Outreach, and are shared for portfolio demonstration only. Company-specific details, internal data, proprietary workflows, gated lesson content, and confidential materials have been removed or generalized. All product names, trademarks, and branded materials remain the property of their respective owners.
The projects below are individual examples, but together they show how I approach learning strategy across a broader ecosystem: product education, customer education, measurement, workflow support, enablement, and scalable learning operations.
Product Education & Workflow Learning
I translate complex product workflows, technical concepts, and support content into scalable learning experiences that help users understand, apply, and retain product knowledge. 3 samples.
01
Pinterest Conversions API Learning Redesign
Strategy lens: Technical learning consolidation
Consolidated overlapping technical courses into one clearer advertiser-focused learning experience, with redundant content reduced by about 30%.
Product educationView ContentIn-Product Learning Proof of Concept for Outreach Templates and Snippets
Strategy lens: Role-based workflow support
A pilot-ready workflow support concept that helps users choose between Templates and Snippets at the point of need.
In-product learningView ContentRedesigning a Toast POS Help Article
Strategy lens: Support content clarity
A speculative help article redesign focused on clearer steps, plain language, scannability, and moment-of-need support.
Support contentView ContentCustomer Academy Strategy & Learning Impact
I design customer academy and product learning systems that connect instructional design, scalable content, cross-functional partnership, and measurable business outcomes. 4 samples.
02
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Zillow Academy Instructional Design for Premier Agent Success
Strategy lens: Customer education and business impact
Applied academy learning for Premier Agent partners, designed with practice, product context, and business outcomes in mind.
Customer educationView ContentDocebo Inspire 2023 Award Winner
Strategy lens: Program impact and recognition
Award-recognized academy work connecting learner experience, program strategy, and measurable customer education impact.
Award winnerView ContentZillow Academy Launch
Strategy lens: Academy launch and scalable access
Public launch highlight for scalable on-demand learning, applied practice, and academy-level customer education.
Academy launchView ContentBuilding a Scalable SME Partnership Model for Customer Education
Strategy lens: SME partnership and learning operations
A reusable SME partnership model that clarifies contribution paths, review expectations, and sustainable customer education support.
SME modelView ContentShowing samples 1 to 3 of 4.
Learning Systems, Measurement & Program Design
I connect learning strategy to business goals, learner needs, stakeholder expectations, and measurable outcomes. 3 samples.
03
Designing for Scale: A Thought Study on Global Learning Strategy
Strategy lens: Global learning ecosystem design
An independent strategy study for designing global learning that stays consistent, localized, accessible, and measurable.
Learning systemsView ContentFocusing on Outcomes Learning Plan (for ILT/VILT delivery)
An ILT/VILT plan that helps content creators connect learning objectives, stakeholder questions, and business outcomes.
MeasurementView ContentNeeds Analysis
A discovery-backed needs analysis for a new sales role, connecting onboarding, consultative selling, and ongoing development needs.
Needs analysisView ContentLive Learning, Storytelling & Enablement Content
I create clear, engaging learning and enablement content for live experiences, team development, and practical performance support. 3 samples.
04
Pinterest at OMR Festival 2025 Presentation Development
Live-event presentation support that translated product value, client stories, and strategic insights into clear booth content.
Live learningView ContentSales Success Framework: A Job Aid for Effective Client Engagement
A practical C.A.R.E. framework job aid for stronger client conversations, pain-point discovery, and solution alignment.
Job aidView ContentThe Power of Storytelling in Learning Design: Enhancing Engagement and Retention
A session on using character, conflict, and resolution to make learning content more memorable, relatable, and useful.
StorytellingView ContentInteractive Learning & Multimedia Samples
I use hands-on design and development skills across interactive learning, mobile-first design, scenario-based practice, voiceover, video, and lightweight prototyping. 8 samples.
05
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Conversions API Course-Style eLearning Prototype
Strategy lens: Visual representation of technical learning redesign
A learner-facing prototype showing how the Conversions API redesign could become a course-style technical learning experience.
eLearning prototypeView ContentCustomer Satisfaction (CSAT) Sample Rise Course
A sample Rise course that turns customer service concepts into clear scenarios, custom visuals, and actionable practice.
Rise courseView ContentClient Growth Consultant eLearning Prototype
Strategy lens: Turning needs analysis into applied sales onboarding
A Storyline prototype showing how needs analysis findings can become applied onboarding for a Client Growth Consultant role.
eLearning prototypeView ContentStoryline 360 Content for Mobile Devices: Mobile-First Accessible Design
A mobile-first Storyline sample focused on narrated, captioned, accessible learning for smaller screens.
Mobile-firstView ContentConversation Interaction
A low-risk conversation practice interaction that helps learners build client communication confidence before applying it on the job.
Scenario practiceView ContentLearner Q&A / Practice Scene
A realistic soft-skills practice scene that helps sales learners apply communication choices in context.
SimulationView ContentSample Podcast Voiceover
A customer-facing podcast voiceover sample showing clear, approachable audio delivery for learning content.
VoiceoverView ContentRequesting Reviews: Voiceover and Video Sample
A video and voiceover sample showing learner-friendly tone, pacing, and multimedia communication.
VideoView ContentShowing samples 1 to 3 of 9.
ID Tools & Resources
Tools and resources for learning designers
Practical frameworks, templates, and planning tools I created to make instructional design work clearer, more consistent, and easier to scale. These resources are useful for other IDs, learning partners, and teams that need repeatable ways to analyze needs, plan learning experiences, and guide portfolio visitors.
Reusable instructional design resources
These resources show how I build systems that support better design decisions, clearer stakeholder conversations, and more consistent learning work. 4 resources.
R
Build a Portfolio Chatbot as a Product Experience
Strategy lens: Portfolio discovery and chatbot experience design
A non-AI chatbot planning course focused on visitor intent, keyword routing, grounded answers, fallbacks, and proof paths.
eLearning prototypeView ContentNeeds Analysis Workbook
Strategy lens: Reusable discovery and decision-support system
A downloadable toolkit with a full workbook, quick-turnaround workbook, and intake form for clearer analysis before design begins.
Analysis systemView ContentChallenge AI to Create Better Learning Materials
Strategy lens: AI-supported learning materials design
A downloadable guide and checklist that help IDs create, question, and improve AI-generated drafts before turning them into learner-facing materials.
AI design toolkitView ContentChallenge AI Outputs Presentation Series
Strategy lens: AI review workflow facilitation
A three-session PowerPoint series that helps IDs practice challenging AI outputs for learner action, format fit, accessibility, and useful revision.
Presentation seriesView ContentProfessional Toolkit
Tools I use to design, build, and manage learning experiences
A scannable view of the platforms, authoring tools, design apps, AI tools, and collaboration systems I use across customer education and product learning work.
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Absorb LMS
Learning management system
Adobe Audition
Audio editing
Adobe Illustrator
Vector graphics and icon design
Adobe InDesign
Layout and print design
Adobe Photoshop
Image editing and optimization
Adobe Premiere Pro
Video editing
Articulate Rise 360
Responsive, web-based course builder
Articulate Storyline 360
Advanced interactive eLearning authoring
Asana
Project and workflow tracking
Atlassian Confluence
Team documentation and knowledge base
Atlassian Jira
Issue tracking and project planning
Camtasia
Screen recording and video editing
Canva
Graphic design for presentations and course assets
ChatGPT
Content generation, scriptwriting, scenario writing
Claude
AI-powered research and drafting
DeepSeek
Generative AI for content ideation and refinement
Docebo
Learning management system
Evolve
Responsive authoring with branching and simulations
Figma
UI design, prototyping, and collaboration
Google Workspace
Productivity suite for Docs, Sheets, Slides, and collaboration
Grammarly
Grammar and tone refinement
Highspot
Sales enablement and content management
Intellum
Learning management system
Microsoft 365
Productivity suite for Word, Excel, PowerPoint, and collaboration
Microsoft Teams
Chat, meetings, and file collaboration
Miro
Virtual whiteboard for journey mapping and collaboration
MURAL
Collaborative diagramming and brainstorming
NotebookLM
AI-enhanced knowledge synthesis and research
Powtoon
Animated videos, explainers, and presentations
Salesforce
Customer education and sales alignment workflows
Skilljar
Learning management system
Slack
Team communication and collaboration
Smartsheet
Spreadsheet-style project management
Trello
Project and task management
Vyond
Animated training videos and business video creation
Professional Certifications
Professional Certifications
I hold multiple professional certifications from the Association for Talent Development (ATD), including the ATD Master Instructional Designer™, Improving Human Performance, and Design Thinking and Rapid Prototyping for Instructional Design, demonstrating my expertise in developing impactful learning solutions and performance improvement strategies.
ATD Master Instructional Designer™
Association for Talent Development (ATD)
The ATD Master Instructional Designer™ program is an advanced credential that covers the entire process of analysis, design, development, implementation, and evaluation of learning programs. It is designed for experienced instructional designers seeking to deepen their expertise and achieve mastery in instructional design, enabling them to create impactful learning solutions across various modalities.
Credential ID: fe8a0ff7-3d8b-4207-94d3-e976df3c29bb
View credential
Improving Human Performance
Association for Talent Development (ATD)
The Improving Human Performance certification focuses on enhancing performance with a systematic and results-based approach driven by business needs. Participants learn to apply analysis models to determine human performance gaps and outline strategies for addressing their root causes, aiming to improve employee productivity and organizational effectiveness.
Credential ID: 17f23e72-105a-4974-8221-593b4a3ad90f
Design Thinking and Rapid Prototyping for Instructional Design
Association for Talent Development (ATD)
This certification explores the five phases of design thinking and helps instructional designers create iterative prototypes to deliver effective instructional design projects. Participants learn to leverage an iterative process and learner input for successful instructional design, enhancing their ability to develop user-centered learning experiences.
Credential ID: 21bcb33d-2dcd-4833-9c41-c3845299e26f
Let’s connect
I’m always interested in thoughtful conversations about customer education, product learning, in-product guidance, and learning strategy for complex SaaS products.
Connect on LinkedIn